Three things to consider before getting your professional headshot.

Happy Wednesday! It’s the ForeFront Media’s blog day. Today we will share three things for you to consider before you decide to get a professional headshot.

It reflects your brand.

In the previous blogs, we kept mentioning one thing that plays a significant role in online marketing - branding. But do you know that having a professional headshot is part of branding too? Here is an example. You are looking for an online fitness trainer who can teach you how to do exercises at home. You find a trainer who claims to have 10 years of personal training experiences. However, it’s profile picture is a cut-out old vacation photo. Then, you find another trainer with 3 years experiences who has a professional headshot that shows his confident smile and part of his arm muscle. Now, who will you choose to follow or contact?

Having a high-quality, professionally taken headshot is an essential investment for your branding.

It shows your best.

Having a professional headshot as your profile picture shows you at your best. Some of us are not naturally photogenic. An iPhone photo probably won’t make you look the way you would like to present yourselfe to those prospects who finally found you online. Instead, a professional headshot shows your prospects who you truly are. Believe it or not, an image delivers a message. By using the appropriate lighting, background, and positions, a professional photographer can create an image that represent you and your brand. So, would you like to show your best to your prospects?

It brings you to close to your clients.

You already have a headshot done five years ago. The question is do you need to update your headshot? The answer is yes. Do you update your website and posts so you can keep your works and testimonials up to date? The same rule applies for updating your headshot. A current headshot gives people an idea of what you look like now. If you have a different look from your headshot, you certainly need to update it as soon as possible. Otherwise, when you meet a prospect or client, there will be an immediate disconnect. It’s not the best way to start a professional business relationship.

So, at the end of this article, we would like to suggest you to get your professional headshot done or updated. Especially during this special time when everyone connects online (Zoom meetings, social media messages, etc.), having a professional headshot will undoubtedly benefit you and your business!