Three Essentials to A Successful Branding Video
Study shows in 2019, 87% of marketing professionals use video as a marketing tool. And, the number keeps growing… So, it is important to know how to create a successful branding video, one of the most popular video marketing content. Here we go!
What is branding video?
Branding video is a kind of visual content that delivers a specific message while presenting your company to your target audience. Branding video should be authentic, informational, and even entertaining. After knowing what is branding video, now let’s talk about the three essentials that will make your branding video successful.
No. 1 Find your video style
First of all, we recommend you to find your video style. Content wise, it can be a series of educational videos or a series funny episodes. Color wise, it can be high contrast and saturation or soft and airy. Try not to use too many styles which will confuse your target audience about your brand style. We believe keeping one video style will help your target audience to remember your brand easily. How to find your video style? You can try different-styled videos at first. Then, choose the best-resulted video and adopt that style.
No. 2 Stick with a suitable font
Using a suitable font is significant in terms of having a successful branding video. What is a suitable font for your brand? For example, if you are a wedding dress store, you might want to choose one of the scripts as your suitable font. By using a suitable font in your branding video, your target audience will link the font with your brand. For instance, if you think of the luxury brand Gucci, won’t you think about the brand font they used?
Also, try to be consistent with your brand font. If you have chosen one font, you need to stick with it. Similar to using only one video style, using the same font is following the number one rule of marketing - being consistent.
No. 3 Establish intro and outro
Last but not least, you need to establish your intro and outro. A video intro is one of the first things your audience will see as your video starts. And, the video outro is the last thing they see. It can simply be your logo as your intro and an call to action as your outro. Or you can have an animated intro and outro to be more creative and engaging. Also, be mindful of the length of your intro and outro. It serves the best purpose if it is less than 15 seconds.
By sharing these three essentials, we would like to help you to build your next branding video stronger. Feel free to reach out if you would like to have your branding video done!